Our SEO campaigns are perfect for customizing the specific on and off-page services restoration companies may need to compete in their markets. We also offer local SEO services ideal for smaller restoration brands. In addition to improving existing pages, we offer fully-optimized content creation, using a very similar process. Our on-page SEO services are designed to give your content the best possible shot at ranking. Another reason why content is more important than backlinks is because content gives the user a clear idea of what the page is all about. Backlinks, on the other hand, only give a slight indication of what the on-page content is all about.

Backlinko readers get:

• The closer your target keyword or phrase is to the start of the title, the better.
• Whether Google uses click-through rate, dwell time, and other user experience signals in its ranking algorithms has long been up for debate.
• That’s why you need to add alt text to every informative image on your website.

You can get a quick benchmark of how fast your site loads with Google’s PageSpeed Insights. Or, if you have an account on Semrush, you can also check your speed with a free app from the Semrush App Center called Website Checker. If you want to take a more guided approach to learning SEO or training your entire team, check SEO Anomaly out the Moz Academy SEO Essentials Certification.

How much do on-page SEO services cost?

However, search engine optimization (SEO) techniques and best practices do more than increase your visibility on search engine result pages (SERPs). Proper SEO implementation can increase foot traffic to local shops and deliver seamless mobile experiences. It dynamically creates them from your content based on the query—which is why it’s important to have those heading tags in there. Keep in mind also that the meta description also appears in preview snippets, like the ones you see on social media. While the overlapping circles look nice, they’re presented that way because these efforts are all interconnected.

Do Shopify tags help SEO?

Tracking these metrics is essential to understand how users are interacting with your content and identify areas for improvement. Heatmap tools like Hotjar or Crazy Egg can visually demonstrate how users navigate your pages, helping you optimize for better engagement. Whereas on-page SEO refers to content optimization, meta descriptions, title tag formatting, and image optimization, off-page SEO focuses more on external elements. Off-page SEO may include link-building, social media marketing, guest posting, and influencer marketing. It may also include building backlinks, which are external links on third-party web pages that direct readers to your page. Off-page SEO strategies aim to bring external traffic to your website.

Use heading tags throughout your content to break it up and make it more readable and skimmable for users. In order to show your website in search engine results pages (SERPs), Google has to know what your page is about. Using specific keywords in the title tag of each page makes it easier for search engine crawlers to understand your website. You also want to optimize your pages’ URLs, internal links, page speed, and title tags, among others.

To assess a site’s mobile usability, you can utilize Google’s Mobile-Friendly Test and check for issues in the Mobile Usability section of Google Search Console. User Experience in content relies on the strategic use of multimedia elements. This includes optimizing visible content and the HTML source code of a page.