Some readers reading the article will check your site out of curiosity. And provided you have great content related to your niche, they will stick around your site, sending positive signals to search engines. One of the effective ways to build links and create brand awareness, especially if you’re a big brand, is to use influencer marketing. There’s a reason why 1 in every 4 marketers use the power of Influencer marketing strategy.

Technical SEO ensures search engines can efficiently crawl, index, and rank your site. This increased visibility can drive more organic traffic to your site, as users are more likely to click on links that are accompanied by an AI Overview. When a journalist uses your quote in an article, it often leads to a high-quality backlink from an authoritative site. At the very least, you’ll get a brand mention when they credit you.

Brand mentions

URL stands for Uniform Resource Locator and is the address of your webpage. Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a browser directly. If an image file size is too big, it may slow the load speed of your site.

Build Relationships with Webmasters/Influencers

The goal is to make your site appear more authoritative, relevant, and credible to search engines by securing links and mentions from external websites and sources. According to Whitespark (2020), who also surveyed a group of SEO experts to find out which ranking factors contributed the most to local SEO, off-page accounted for over 50% of total rankings too. Of that over 50%, backlinks represented 15% of total rankings for SEO Anomaly Local Pack results and 31% of total rankings for local organic results. Even though these don’t hold nearly as much “power” as proper backlinks, social signals play their role in determining your page’s search engine ranking.

• This strategy not only increases brand visibility but also has the potential to generate backlinks from reputable media sources, further solidifying your online authority.
• However, brands and online marketers seized the moment and saw in these social platforms the best playground for brand advocacy and promo.
• You can establish backlinks and publish them on your social networking pages, forums, blogs, or any other actively on online platforms to help people locate your website.

Chapter 4: Optimize Your Content for Key SEO Factors

If the journalist likes your quote, they will include it in their article with a link to your website. You can reach a new audience and establish yourself as an expert in your industry. Think about ultimate guides, original industry research, and extensive case studies.

There are tons of other correlation studies which show that links coming from unique websites would be valued higher than links being repeated from the same websites. Obviously, the content’s difference between the two pages would be playing a role here too, but in isolation, we can definitely find a correlation between referring domains and traffic per page. We’ve looked at how important off-page SEO can be for higher SERP rankings with a data lens. With the right mix of relevance (on-page SEO) and authority (off-page SEO), your rankings can shoot to the moon. Just look at Buzzfeed (I’m a huge fan, please pardon my enthusiasm). They get ten times more attention when posting something than a random marketing brand does.